Previously submitted to: Journal of Medical Internet Research (no longer under consideration since Sep 22, 2020)
Date Submitted: Jul 23, 2020
Open Peer Review Period: Nov 26, 2020 - Jan 26, 2021
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Awareness about COVID-19 through YouTube Videos; a Comprehensive Exploration & User engagement
ABSTRACT
Background:
Swift desirability of people has arisen towards YouTube videos for keeping abreast of the ever-evolving situation with COVID-19 occurrence
Objective:
We aimed to determine easy to understand, and educationally beneficial ‘awareness videos’ of COVID-19 available on YouTube, based on the viewers’ engagement.
Methods:
We assemble videos through the YouTube platform, using the search phrases COVID-19 awareness and coronavirus pandemic knowledge. Information retrieved included the author’s and or publisher’s name, the total number of watchers, likes, dislikes, and comments. Educationally useful ‘awareness videos’ about COVID-19 were recognised based on the viewers’ engagement. The Educationally beneficial and impractical videos were categorised, considering the correctness of the knowledge, and advice. Different variables were measured and correlated for the data analysis.
Results:
Out of a total of 41 retrieved videos, only 15 (36.58%) were shortlisted. Upon further extensive evaluation, 10 (66.67%) were found to have excellent audio-visual content, carrying excellent awareness, hence designated as educationally useful content. The total likes of all the 10 videos and the number of views/day showed a statistically significant correlation (r=0.91, P= 0.000). Also, a significant correlation was found between the total dislikes and views/day, likes/day, but with the association and with the score of the video, and the merits of the video were not significant
Conclusions:
YouTube videos cover substantial information on COVID-19. This undoubtedly has attracted a very high viewership, and YouTube has become a comprehensive and accessible resource for getting information among the community. However, there is a lack of authentication by s specialised healthcare professionals before common people can view this content. Henceforward, a firm thoughtfulness should be applied in the procurement of the information from unauthorised videos posted on YouTube.COVID-19; Pandemic; YouTube; Awareness; Internet Videos
Citation
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